Top 10 SEO Scams and how to avoid getting burned

With the term Search Engine Optimization (SEO) being widely used, many self-titled “SEO Experts” have popped up, making unrealistic promises and offering guaranteed rankings. Nowadays, you can’t go more than a few hours without receiving some spam email about Search Engine Optimization, or a cold call from an “SEO guru” who can make all your […]

Google Analytics Explained

The single most powerful free tool available for measuring and improving your website performance. Google Analytics give us a wealth of information about a website’s performance metrics, but very simply put, it shows us the following: How much traffic is coming to your website. Where your traffic is coming from. What visitors are doing once […]

What is PPC?

Pay Per Click (or PPC) is an online advertising model that first made its appearance in 1996. With PPC, the advertiser pays the publisher of the ad every time the ad is clicked. This is in contrast to Cost Per Mille (also known as Cost Per Impression) in which the advertiser pays the publisher for […]

Why Social Media Is So Important for Your Business in 2014

Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social […]